Parkland x Chip CGR Anniversary Dinner
OBJECTIVE:
Developed and executed a premium, immersive dinner experience at Toronto Indy that celebrated the partnership between Parkland’s Journie Rewards and Chip Ganassi Racing, while commemorating CGR’s 35th anniversary through a fully project-mapped storytelling experience.
EXECUTION:
Produced an intimate, fully branded experience at Illuminarium, transforming the venue through custom wall projections and atmospheric video content that wrapped the space in Journie visuals.
SCOPE INCLUDED:
Full event production & branded environment execution
Immersive projection design & venue transformation
Guest experience management for 50 VIP attendees
Curated dinner with elevated tablescapes and florals aligned to Journie’s visual identity
Moderated panel discussion hosted by David Fairbanks featuring:⟢ Kyffin Simpson - Driver
⟢ Chip Ganassi - Owner of Chip Ganassi Racing
⟢ Taylor Kiel - strategist
Live DJ to maintain energy throughout the evening
Custom IndyCar-inspired dessert moment
Premium gifting suite featuring branded apparel and Ray-Bans
RESULTS:
50 VIP guests including Parkland leadership, CGR representatives, and key partners
Delivered a fully immersive, high-touch brand experience
Strengthened Journie–CGR partnership visibility
Elevated Parkland’s premium positioning through curated details
Increased stakeholder engagement through entertainment + education + hospitality
KEY TAKEAWAYS:
Immersive projection-mapped environment with full brand integration
High-touch executive hospitality for key stakeholders
Strategic event storytelling reinforcing long-term partnership alignment
